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Apple unveils i phone 18 pro and more at event

Apple Event Highlights | iPhone Duo Stirs Mixed Reactions

By

Olivia Smith

Sep 16, 2026, 01:31 PM

Edited By

Sofia Gomez

2 minutes reading time

Apple executives showcasing the iPhone 18 Pro, Apple Watch Series 12, and AirPods 5 during the launch event.
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The latest Apple event unveiled several new products, including the highly anticipated iPhone 18 Pro and Apple Watch Series 12. While excitement surrounds these launches, users express dissatisfaction over the absence of updates for key devices like the Apple TV.

Key Features Announced

Apple showcased the iPhone Duo, featuring promotion rates and the newly confirmed MagSafe. Users were particularly enthusiastic about split-screen capabilities available even on the outer screen. One user remarked, "They really hit a grand slam with the software for Duo. Genuinely impressed". However, concerns emerged regarding the steep pricing, with reports indicating a $3,000 CAD tag for the phone.

No Love for Apple TV

Many lamented the lack of a new Apple TV, with comments like, "Damn, still no new Apple TV? WTF???" The absence is surprising, given previous expectations for an update, especially with new Siri capabilities rumored. The sentiment showed a clear divide; while some celebrated the new products, others voiced frustration at missing updates on longstanding devices.

"I find it humorous the long rumored HomePod with screen is still a no show."

Mixed Emotions on Pricing

The response to new product pricing was largely negative. Comments highlighted that for many, keeping up with Appleโ€™s latest offerings has become financially burdensome. One user expressed, "Genuinely wish I could afford this. From 2008-2018 or so I could, but thereafter I canโ€™t keep up." This raises questions about the changing landscape of consumer electronics and affordability.

Key Points to Note

  • โšก iPhone Duo launched with promotion and MagSafe features.

  • โŒ Apple TV updates left many disappointed.

  • ๐Ÿ’ธ Pricing shock: iPhone Duo priced around $3,000 CAD, shocking many fans.

  • ๐Ÿ‘€ Split-screen apps on the Duo excite potential buyers but concerns linger over costs.

  • ๐Ÿ“‰ Financial accessibility questioned as Apple products become pricier.

The 2026 Apple event certainly sparked conversation, but it also shed light on growing tensions about pricing and product updates. As expectations mount for future releases, one has to wonder: where does this leave loyal Apple fans?

What Lies Ahead for Apple?

Thereโ€™s a strong chance Apple will address concerns about pricing in future releases as they face increasing scrutiny from consumers. Industry insiders predict that the tech giant might introduce budget-friendly models or tiered pricing strategies to cater to varied financial capabilities. With the growing emphasis on affordability, experts estimate around a 65% probability that Apple will also accelerate updates to its aging devices like the Apple TV, aiming to retain its loyal customer base. This shift may not only enhance product accessibility but also keep Apple competitive in a rapidly evolving market driven by consumer demand for innovation without breaking the bank.

A Historical Echo in Tech Evolution

Reflecting on the tech landscape in the early 2000s, one could draw a parallel with the rollout of high-priced gaming consoles. When the PlayStation 3 launched at a staggering price point, many believed it would fail in a budget-conscious market. However, over time, Sonyโ€™s investment in exclusive content and features led to a successful turnaround. In a similar vein, Appleโ€™s current strategy could evolve as well, suggesting that innovation, rather than sheer pricing, may lead to a redefining of consumer expectationsโ€”not unlike how the gaming console market shifted in response to user demands and economic realities.