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Coinbase invests $25 m to revive popular podcast

Coinbase | $25 Million Bet on Podcasting Revival Sparks Memecoin Surge

By

Vikram Sharma

Oct 21, 2025, 06:25 PM

Edited By

Anna Petrov

2 minutes reading time

A visual of a microphone with cryptocurrency symbols around it, representing Coinbase's investment in a podcast.
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In a surprising move, Coinbase has shelled out $25 million to acquire an NFT associated with the UpOnly podcast, which gained traction during the 2021 crypto bull market. This bold investment revives a show that previously hosted major figures in the crypto space, amidst lingering questions about its potential impact.

Podcast History and Revival

The UpOnly podcast, known for its insightful interviews and prior sponsorship from FTX, aired its final episode in December 2022. With the recent acquisition, Coinbase is positioning itself to breathe new life into the podcast and reclaim its past prominence. Host Cobie, who humorously suggested rebranding as "Unc Only," seems ready to shake things up again.

Community Reaction

Comments from the community reflect a mix of excitement and skepticism. One user asked, "Is it any good?" highlighting curiosity over quality amid the cash influx. However, the NFT's price tag now ranks among the highest in crypto history, raising questions about valuation and hype.

Memecoins See Spike

The news has also led to significant price increases for related memecoins. This trend suggests that the podcast's return could influence market dynamics in unexpected ways.

"This sets dangerous precedent," warned a cautious commenter, echoing concerns about the state of crypto investments.

Key Takeaways

  • โ–ณ Coinbase's acquisition revives a popular podcast from the crypto bull run.

  • โ–ฝ Investors show mixed feelings about the podcast's quality and future impact.

  • โ€ป "Memecoins related to the news saw significant price spikes," noted a community member.

As Coinbase ramps up efforts to engage the crypto community, the burning question remains: can a podcast truly reinvigorate interest in crypto after a tumultuous period?

Tomorrow's Crypto Landscape

There's a strong chance Coinbase's bold move will energize the podcast landscape and reinvigorate crypto conversations among enthusiasts. If the UpOnly podcast successfully captures its previous audience, experts estimate a likelihood of increased engagement in the crypto market, potentially drawing in a fresh wave of investors. Additionally, as memecoins trend upward, the ripple effect of this investment could lead to more funding in similar projects. However, concerns linger about whether the podcast can provide quality content to match its financial backing, with a probability of 40% that it will falter to sustain interest.

A Tale from the Music Scene

We can liken this situation to the resurgence of vinyl records in the music industry, where a once marginalized format has surged back to popularity. Just as vinyl faced skepticism in the digital age before transforming due to cultural and nostalgic appeal, the UpOnly podcast might tap into a yearning for authentic discourse among crypto enthusiasts. This parallels today's podcast revival, hinting at a collective desire for meaningful engagement over mere market hypeโ€”reminding us all that sometimes, the past offers the best clues for future successes.