Home
/
Market news
/
Market trends
/

The future of digital assets: trends and insights

Kaspa Faces Challenges | Community Frustrations and Marketing Gaps

By

Liu Wei

Jan 5, 2026, 12:16 PM

Edited By

Aisha Khatun

Updated

Jan 6, 2026, 12:11 PM

2 minutes reading time

A visual representation of digital assets featuring blockchain symbols and virtual currencies

As 2025 unfolds, the Kaspa community is rallying to address critical marketing shortcomings, expressing concerns that their blockchain innovations are not garnering the attention they deserve in a crowded digital asset space. With discussions heating up in online forums, users are demanding more effective outreach strategies to elevate Kaspa's profile.

Growing Concerns Over Visibility

Many community members feel overshadowed by competitors like Ethereum, which they argue has benefited from first-mover advantages, broad adoption, and robust marketing efforts.

Marketing Deficits

One participant pointed out, "Who does the marketing then?" underscoring the pressing need for improved visibility in a saturated market. The sentiment echoes a broader feeling: Kaspa is perceived as lacking the professional marketing presence necessary to compete.

Timing and Execution Challenges

Critics are openly skeptical about Kaspa's timing in the market. "Released in the game too late improvements take too much time," noted a user. This frustration highlights a growing impatience for faster progress and effective strategies. Another commenter stated, "If it was 2020, we would have forgotten what Ethereum was about and discussing whether Kaspa could hit $100 per coin."

The Fight Against Biases

Some users challenge the narrative favoring Ethereum, suggesting itโ€™s simply bias stemming from its historical presence and price. One user questioned, "What world are people living in that they think Ethereum is better?" suggesting a need for a reevaluation of how value is perceived in the community.

"Twas but a joke but a serious note about Ethereum's claims" reflects ongoing skepticism regarding competitors' statements about solving the blockchain trilemma.

Sentiment Landscape

The conversation appears predominantly critical, with users expressing discontent but remaining hopeful about the future if effective strategies are pursued. A mix of passion for the technology and frustration over its promotion continues to shape discussions among community members.

Fresh Insights

  • โš ๏ธ Community believes Kaspa's late entry and slow improvements hinder growth.

  • ๐Ÿ”ฅ Calls for increased, professional marketing efforts are echoing throughout forums.

  • ๐Ÿ’ฌ Skeptics challenge perceptions of Ethereum supremacy based on biases rather than merit.

Looking Ahead

Experts agree: bolstering Kaspa's marketing approach is crucial. Without it, the project risks remaining in the shadows of Ethereum's dominance. Will the community step up their efforts to shine a light on their innovations? The coming months will be crucial to determining how effectively Kaspa can bolster its presence in the competitive cryptocurrency landscape.