Home
/
Regulatory changes
/
Impact analysis
/

Pudgy penguins pulls controversial post after complaint

Pudgy Penguins | Manchester City Sparks Controversy Over Racist Post

By

Elena Kovalenko

Jan 20, 2026, 04:04 PM

Edited By

Tania Roberts

2 minutes reading time

Pudgy Penguins logo with a visual of a complaint letter and a Manchester City badge
popular

Pudgy Penguins, the NFT project partnered with Manchester City, faced backlash this week for a social media post deemed racist. The post suggested that India's economy might suffer due to a crackdown on AI-generated content, prompting a complaint from the football club.

Backlash Erupts

The situation escalated quickly as various people reacted to the post on social platforms. Commenters expressed confusion about the partnership between a football club and a meme-focused NFT. One warned against buying coins linked to for-profit ventures, emphasizing that the projectโ€™s reputation could backfire on its token holders.

"This is one of the many reasons you donโ€™t buy a coin 'founded' by a for-profit company," one comment stated.

Context of the Controversy

Sources confirm that the post relied on xenophobic stereotypes, prompting uproar from the online community. While Pudgy Penguins quickly acknowledged it was an inappropriate comment, the company has yet to issue an official apology. Critics are now calling for stronger action against racism and xenophobia.

Interestingly, some commenters saw the humor in the situation, questioning the seriousness of the project as a whole. Another comment read, "Also the fuck is Pudgy Penguins? Lmao this sh!t is funny asf."

Sentiment Assessment

The overall sentiment among the public appears to be largely negative, with many expressing disappointment in both Pudgy Penguins and Manchester City.

"The partnership feels misplaced when issues like this arise," a user commented, highlighting the reaction to the post.

Key Insights

  • โ–ณ Manchester City's complaint generated significant attention online.

  • โ–ฝ Pudgy Penguins recognized the post's inappropriateness but has not yet issued an apology.

  • โ€ป "This is why projects need to think before they post" - A common sentiment among critics.

This incident reflects a growing concern about racism in online environments and the responsibilities of brands associated with popular organizations. As the dust settles, both Pudgy Penguins and Manchester City must face scrutiny regarding how they handle such controversial matters.

The Road Ahead for Pudgy Penguins and Manchester City

Thereโ€™s a strong chance that Pudgy Penguins will take greater measures in addressing the fallout from this incident. Many analysts predict an official apology is imminent, as both Pudgy Penguins and Manchester City will likely experience intensified scrutiny from the public and media. Experts estimate around an 80% probability of enhanced guidelines for social media conduct being established in such projects moving forward. The partnership itself may also face challenges, with potential calls for Manchester City to reconsider its association with the NFT project if they fail to respond adeptly to public concerns.

A Lesson from the Not-So-Distant Past

Consider the backlash faced by high-profile brands like Dove, which confronted public outrage due to a poorly crafted advertisement that sparked accusations of insensitivity. Similar to the Pudgy Penguins scenario, Doveโ€™s experience led to significant public outcry but ultimately resulted in brand evolution and a renewed focus on inclusivity. This incident from the past illustrates how brands can rebound from missteps if they acknowledge mistakes and engage with their audience sincerely, providing a channel for growth in the aftermath of controversy.